The upheavals of 2020 have accelerated the changing pace at which we live and create new products and services.  In the background, stand two simple geometric figures. The line characterises supply chains that start with the extraction of virgin materials, and which ultimately see the product as waste. The circle accompanies the thought that every output of one production […]

“Ci saremmo potuti approcciare al racconto di VAIA da 100 altri punti di vista.” Le parole di Nicola e dei ragazzi di Amartia Film in occasione della presentazione del video “Il lato positivo” ci lusingano. Per noi, sono un riconoscimento importante della ricchezza di valori che permea il progetto. Vi abbiamo già parlato del design, del legame con il […]

Long journeys inspire a certain admiration. Before we close the wrapping that protects the VAIA Cube and hand it over to the courier, we feel a flash of wonder thinking about the arduous journey that this little piece of wood has made.  A short while ago, we recounted the complexities and challenges of the wood […]

Elisabetta Reyneri is Legal Advisor and Project Coordinator of the non-profit organisation Cittadini per l’Aria (Citizens for Clean Air). On 15 July she will be our guest at “Earth to Milan: trees and communities for the future”, a round table in which we will explore current and future projects for a more sustainable and people-friendly […]

Ketty Paller is not just another entrepreneur. A humanist with a passion for wellness, hiking and nature, in 2016 she launched UpSens, a startup specialising in environmental monitoring technology. Today the company, which has its headquarters in Trentino, Italy and is part of the Optoi Group, makes hi-tech sensors and devices to help improve people’s […]