#BlackARTFriday
We’re transforming Black Friday into a collective commitment: embracing art as a driver of social, cultural, and economic change through creativity, responsibility, and sustainability.
With #ARTFriday, when you purchase two VAIA items, you’ll receive two complimentary guided tour tickets to Fondazione Pistoletto Cittadellarte.
Fondazione Pistoletto Cittadellarte was born in Biella (Italy) with the 1994 Progetto Arte Manifesto, with which Michelangelo Pistoletto claims that “the time has come for artists to take on the responsibility of establishing ties among all other human activities, from economics to politics, science to religion, education to behaviour – in a word, among the threads that make up the fabric of society.”
Cittadellarte, making this manifesto its own, instituted itself as a laboratory-school open to artists, entrepreneurs, social innovators, scientists, administrators and politicians from all over the world characterized by a common commitment to develop practices of regeneration in every sector of society, fostering the ability to create as a way to form a society of authors rather than automatons.
For every 2 products purchased on our website, you’ll receive 2 free entry tickets to visit Fondazione Pistoletto Cittadellarte.
The offer is valid from November 29 2024 to December 6 2024 for purchases in multiples of two.
For purchases of VAIA People, the bonus tickets will be 2 tickets for a set of two or 3 tickets for a set of three
Tickets are valid for one year and expire on 12/31/2025.
To visit Cittadellarte, reservations are mandatory by emailing vaia.visita@cittadellarte.it.
The tickets will be included and shipped inside the package with your purchased products.